2 spots open this month
LinkedIn GTM Partner for B2B Founders

Done-for-you content.
Built-for-you inbound.

We build the entire LinkedIn revenue system. Content, conversion layer, and pipeline infrastructure.

founderfounderfounder
Trusted by B2B founders.
Content Strategy
Pipeline Building
Voice Extraction
Content Strategy
Pipeline Building
Voice Extraction
Content Strategy
Pipeline Building
Voice Extraction
Content Strategy
Pipeline Building
Voice Extraction
Content Strategy
Pipeline Building
Voice Extraction
Content Strategy
Pipeline Building
Voice Extraction
Content Strategy
Pipeline Building
Voice Extraction
Content Strategy
Pipeline Building
Voice Extraction
Content Strategy
Pipeline Building
Voice Extraction
Content Strategy
Pipeline Building
Voice Extraction
Content Strategy
Pipeline Building
Voice Extraction
Content Strategy
Pipeline Building
Voice Extraction
B2B Founders
10M+ Impressions
96% Consistency
B2B Founders
10M+ Impressions
96% Consistency
B2B Founders
10M+ Impressions
96% Consistency
B2B Founders
10M+ Impressions
96% Consistency
B2B Founders
10M+ Impressions
96% Consistency
B2B Founders
10M+ Impressions
96% Consistency
B2B Founders
10M+ Impressions
96% Consistency
B2B Founders
10M+ Impressions
96% Consistency
B2B Founders
10M+ Impressions
96% Consistency
B2B Founders
10M+ Impressions
96% Consistency
B2B Founders
10M+ Impressions
96% Consistency
B2B Founders
10M+ Impressions
96% Consistency
(The numbers)

One engagement. 349 days.
No paid promotion.

Impressions
0.00M
Total impressions generated organically across one client engagement.
Audience growth
0%
Follower growth for one client across 349 days. 8,358 to 28,592 followers.
Consistency
0%
Posting consistency. 335 of 349 days published, zero paid promotion.
(Results)

Results

One engagement. 349 days. No paid promotion. No engagement pods.

01 / 03

Audience Growth

Personal ProfileManufacturing SaaSOrganic Only

Follower count grew from 8,358 to 28,592, a 242% increase, over 349 days. 58 new followers per day on average. 35.5% of the audience at Director level or above.

02 / 03

Reach & Engagement

96% posting consistency335 of 349 days published

10.19M total impressions. 2.73M unique professionals reached. 1.42% engagement rate against a B2B benchmark of 0.5 to 1.0%. Daily impressions grew 4x, from 7,326 to 29,201.

03 / 03

Audience Quality

Enterprise ReachZero Ad SpendB2B Decision-Makers

Companies represented in the audience include Unilever, Whirlpool, Ford, Amazon, and Stellantis. Senior-level professionals made up over a third of all engagement.

(How It Works)

The 4-Part LinkedIn
Revenue System

01
Voice Extraction

Voice Extraction

We spend two weeks inside your world before writing a single word. Deep-dive calls, sales recordings, customer language. The goal is the version of you that makes buyers think "this person gets my problem", not a surface-level brand questionnaire.

Voice Profile
Positioning Statement
Content Pillars
Profile Optimization
Content → Conversion → Pipeline
Content → Conversion → Pipeline
Content → Conversion → Pipeline
Content → Conversion → Pipeline
Content → Conversion → Pipeline
Content → Conversion → Pipeline
Content → Conversion → Pipeline
Content → Conversion → Pipeline
Content → Conversion → Pipeline
Content → Conversion → Pipeline
Content → Conversion → Pipeline
Content → Conversion → Pipeline
Content → Conversion → Pipeline
Content → Conversion → Pipeline
Content → Conversion → Pipeline
Content → Conversion → Pipeline
Content → Conversion → Pipeline
Content → Conversion → Pipeline
(About)

Meet the founder

MB Shelar, founder of LinkedIn Lab
Founder
MB Shelar
LinkedIn Lab · Est. 2022

I'm MB, the person behind LinkedIn Lab.

I started as a ghostwriter. Two years in, working with B2B founders in manufacturing and SaaS, I kept running into the same problem: content was performing, pipeline wasn't moving. Posts were getting impressions. Nobody was booking calls.

That gap is what LinkedIn Lab is built around.

I run a small roster intentionally. Three to five founders at a time. Every engagement gets the same depth of attention as the first one, because that's the only way the work holds up.

Founded 20222+ yrs ghostwriting10M+ impressionsZero ad spend3 to 5 clients, intentionally
(Engagements)

Two ways to work with us.

Month-to-month. No contracts. We keep clients because the numbers work. Pricing is tailored to your stage and goals. Book a call to see if we're a fit.

Content Presence

A consistent, high-quality LinkedIn presence that sounds exactly like you. The foundation.

Month-to-month
Tailored to your stage
2-week voice extraction and onboarding
3 to 5 posts per week in your voice
Full profile optimization
Monthly strategy call
Engagement management
Book a Call to See if We're a Fit
Full System
Revenue System

LinkedIn as a revenue channel, with the full conversion infrastructure to prove it.

Month-to-month
Tailored to your stage
Everything in Content Presence
Lead magnets, landing pages, DM funnels
Email nurture sequences
Active outreach management
Pipeline tracking and monthly reporting
Book a Call to See if We're a Fit
(FAQs)

Your Questions, Answered

Helping you understand how we work at LinkedIn Lab.

Ghostwriters write posts. We build pipeline. The difference is the conversion layer: lead magnets, DM sequences, email nurture, outreach cadences. Most ghostwriters stop at content. We build everything that turns content into revenue.

Content authority compounds over time. Most clients see the first real inbound signals by month two or three. The conversion layer is fully running by end of month two. We set this expectation upfront. If you need results in week one, we're not the right fit.

One 45-minute call per month. Quick approvals on posts before they go live. Not a committee review, just a fast yes or edit. Voice notes and async Loom recordings fill the gaps. We designed it so founders who don't have two hours a day for LinkedIn can still have a serious presence on it.

No. Month-to-month, cancel anytime. We keep clients because the results justify it, not because of a lock-in.

Pre-revenue founders looking for their first customer (LinkedIn compounds, it doesn't cold-start). Anyone who wants 10K followers in 90 days. Founders who need to approve every comma. The system only works if there's trust.

Primarily manufacturing, industrial SaaS, B2B SaaS, consulting firms, and professional services. If you're a B2B founder doing $100K to $1M+ in annual revenue and LinkedIn is an underused channel, that's the conversation.

(Quick intro)

Prefer to write
a few lines first?

Send a quick note about where LinkedIn fits in your GTM. If there's a real fit, I'll reply with available call slots within 24 hours.

  • No newsletter. No automated sequences.
  • Reviewed personally, replied to personally.
  • Honest answer if we're not the right fit.

We won't share your details. Replies come from MB directly, usually within 24 hours.

(Booking)

Let's Talk

Book a free 30-minute discovery call. No pitch. We figure out if there's a real fit. If not, we'll say so and point you somewhere better.

3 to 5 engagements at a time. Availability is limited.